I'm often asked how to design a website that will maximize conversions. Obviously several factors exist in this process, such as your product and customer base, but there are a few basic tips that can help across the board with every web design.
First of all, creating a laser-focused design requires a keen eye for balanced interfaces and natural rhythm, and practice can get you into a familiar process. But questioning your own process is the key to going beyond the ordinary to reach the extraordinary. Web design from a marketer's perspective often seems like a cheesy sales gimmick – unfortunately this is often the case. Although a well-converting layout is acutely more important, a well-crafted design can only enhance the user experience.
It cannot be overstated that the composition of a website is critically important to successful user conversion rates. That being the case, I'd like to state a few helpful ideas for building websites with a direct focus on user conversion rates...
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